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MICROSOFT x SPECIAL OLYMPICS
At this year's Gaming for Inclusion shout caster training, three special Olympic athletes showed the world that confidence and risk-taking symbolize the keys to realizing our unique strengths.
Shout casting isn't just play-by-play commentary. It's a platform for self-expression. Individuality over conformity. It requires stepping up and being a leader while connecting a global community of gamers.
“My biggest strength is my persoanlity” - Lily Goodfellow
“I learned that it’s okay to lose, it’s okay to fail, and it’s just as okay to try again. The more you try, the more likely you are to succeed,” Cameron Garrett explains.
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Role: Copywriter
Creative Director: Andy Cale
Copy lead: Ryan Seibold
Art Directors: Bryan Tietge, Ryder Rebibis
Editor: David Wester
Agency: Hijinx