DANIEL KOVALEV COPYWRITER



FORD - BORN TO BUILD 

FORD - BURNOUT ‘65

MICROSOFT - HIP HOP MUSEUM

MICROSOFT - NBA APP

AMAZON - OFF TO COLLEGE

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MICROSOFT x SPECIAL OLYMPICS 


To celebrate Microsoft’s partnership with the Special Olympics, we followed three athletes as they turned their passion for gaming into a voice for inclusion.  

More than play-by-play commentary, shoutcasting is a platform for self-expression. It requires stepping up and being a leader while connecting a global community of gamers.


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MICROSOFT BLOG


Before we dive into any new challenge, experience, or adventure, we must come face-to-face with the uncertainty of risk. Easier said than done. Before taking that leap of faith, we often let fear take control and begin to think of every obstacle that lies ahead. However, when it comes to shout casting, it’s all about expressing our true selves and leaning into the fear of risk with tenacity.These three casters have set out to show the world that confidence and risk-taking symbolize the keys to unlocking new passions and realizing our unique strengths.

“I learned that it’s okay to lose, it’s okay to fail, and it’s just as okay to try again. The more you try, the more likely you are to succeed,” Cameron Garrett explains.


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Role: Copywriter
Executive Creative Director: John O'Connell
Creative Director: Andy Cale
Copy lead: Ryan Seibold
Art Directors: Bryan Tietge, Ryder Rebibis
Editor: David Wester
Agency: Hijinx