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MICROSOFT x NBA APP

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MICROSOFT x NBA APP


Every fan has their reasons for following the league: Pre-game tunnel fits, Shaqtin’ a Fool fails, last night’s highlights.

To launch the Microsoft-powered NBA App, we highlighted that no matter how you fan, there’s something for you—all in the palm of your hand.

FILM






MICROSOFT BLOG 



Helping fan’s fan however they wish to fan.

30 teams. Hundreds of players. 1,230 games—and that’s not even including the playoffs. Day in and day out, NBA teams are battling it out on the hardwood to earn their shine. But that’s only half the story. The NBA is bigger than basketball. It’s a culture, a community—a world of its own. And there’s a world of reasons to love the league.


LeBron flying with the fast break alley-oop? Steph hitting a step-back game-winner? Jokić with the no-look behind-the-back dime? Never miss a moment with real-time highlights.


Role: Copywriter
Executive Creative Director: John O'Connell
Creative Director: Andy Cale
​​​​​​​Editor: David Wester
Agency: Hijinx