MICROSOFT x THE HIP HOP MUSEUM 


To celebrate the 50th anniversary of Hip Hop, Microsoft asked us to showcase how their new AI software, Flow Scholar, is helping shape the future of the genre.

Partnering with Ice-T and the The Hip Hop Museum, we taught New York students to overcome the blank page and take the first step in their creative process.


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MICROSOFT BLOG

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Role: Copywriter
Executive Creative Director: John O'Connell
Creative Director: Andy Cale
Copy lead: Ryan Seibold
Art Directors: Bryan Tietge, Ryder Rebibis
Editor: David Wester
Agency: Hijinx