ABOUT
FORD | BORN TO BUILD
Cade Cunningham’s pop’s laid the foundation. Cade carried the legacy.
Building off the Detroit Pistons’ franchise comeback and playoff momentum, we painted the story of Cade reflecting on the hardworking examples his dad set—and how that’s inspired his never-quit mindset ever since.
DETROIT WASN’T BUILT IN A DAY
Along with the hero film, we designed a one-of-one "Detroit Wasn't Built in a Day" jacket for Cade to wear to Game 1 of the NBA Playoffs. Fans were also gifted playoff-edition Pistons T-shirts with the same message across the chest.
PLAYOFF REACTIVE CONTENT
WIEDEN+KENNEDY
Role: Copywriter
Creative Directors: Reef Younis & Dan Peters
Senior Creatives: Matt Simpson & Alice Chiapperini
Art Director: Julia Muell
Producer: Sami Scholl
Account Director: Abby Paige
Account Supervisor: Megan Hu
Social Strategy Director: Kathryn Miller
Social Strategist: Adriane Hershey
Senior Project Manager: Devyn Schnake
Business Affairs: Valerie Sachs
Partnerships Director: Katie Tedford
PRODUCTION (NIGHT SHIFT)
Director: Jared Malik Royal
Partner/Producer: Sam Broscoe
Partner/Producer: Alec Sutherland
Director of Photography: Danyal Niazi
Photographer: Denzell Leonard
POST PRODUCTION (JOINT NY)
Editor: Giovanni Autran
Post Producer: Eric Hu
Editorial Assistant: Eddy Rigaud
Executive Producer: Michelle Carman
VFX (PREYMAKER)
Producer: Anna Borysewicz
Executive Producer: Nick Luis Martin
Production Coordinator: Devin Roja
COLOUR (RARE MEDIUM)
Colorist: Nick Metcalf
Co-founder: Heath Raymond
SOUND DESIGN (SONIC UNION)
Sound Designer/Mixer: Kelly Oostman
Producer: Nathanael Taylor
Head of Production: Pat Sullivan