AMAZON OFF TO COLLEGE


How do you make shopping feel more personal at a place like Amazon? With sweet nostalgia.

To bring back the old-school excitement of flipping through pages and circling items, we interviewed real students and created a print magazine filled with all their do’s, don’ts, and
first-year must-haves.


36 pages
Sent to 5 million homes





SOCIAL







PRINT







Role: Copywriter
Photographer: Yulia Gorbachenko
Creative Director: Heidi Ware, Helena Besfamilny
Creative lead: Leslie Bartos
Designers: Takayuki Onishi, Bethany Rennard, Emily Roemer, Miosotis Cruz
Curation: Isaiah Teofilo, Nathalie Moskal, Claire Jameson
Studio: Milk
And many more