ABOUT
AMAZON HOLIDAY
What does a target audience look like for Amazon Holiday? Everyone on earth.
From writing emails for 200 million recipients to creating a lookbook mailed to 13 million homes, I learned to balance the right tone so Grandma gets it and little Timmy still finds it relevant.
SOCIAL
LOOKBOOK
13 million homes
1,638,000 QR scans
To spark inspiration, we interviewed talent ranging from musicians to chefs and told stories about their holiday traditions. Each narrative touches a different aspect of the season and shares tips, tricks, and must-have picks from Amazon.
PAID DISPLAY
HOMEPAGE HEROES
Role: Copywriter
Copy leads: Francesca Castagnoli, Sarah Sawyer
Design leads: Sara Jendusa, Christina Barton
Designers: Laura Ersoy, Grace Martinez, Tania Velin, Grace Tuscano, Teni Melkonyan
Project Managers: Jonathan Huebsch, Katrina Ryan
And many more