MICROSOFT x HIP HOP MUSEUM
MICROSOFT x NBA APP
AMAZON OFF TO COLLEGE
DIABLO IV ONE SHOW
AMAZON HOLIDAY
MICROSOFT x SPECIAL OLYMPICS
SPOTIFY ONE SHOW
VINTAGE UNDERGROUND
RESCUE NOW
PERSONAL WRITING
ABOUT
AMAZON HOLIDAY
What does a target audience look like for Amazon Holiday? Everyone on earth.
From writing emails for 200 million recipients to creating a lookbook mailed to 13 million homes, I learned to balance the right tone so Grandma gets it and little Timmy still finds it relevant.
SOCIAL
LOOKBOOK
13 million homes
1,638,000 QR scans
PAID DISPLAY
Role: Copywriter
Creative Director: Heidi Ware, Wendy Lui
Design Lead: Christina Barton
Design Lead: Christina Barton
Designers: Laura Ersoy, Grace Martinez, Tania Velin, Grace Tuscano, Teni Melkonyan
Project Managers: Jonathan Huebsch
And many more