ABOUT
Diablo IV - Art of Darkness
Award: One Show Shortlist
The only thing more gripping than the hell-drenched horror of Diablo IV is the video game's cinematic beauty. To build excitement around the release, we created a Diablo MoMA exhibit and took over the underground world.
We lured victims in from above ground
and into the
pits of New York.
pits of New York.
Along with train delay entertainment—character customization.
Diablo x MoMA Exhibit
Interactive galleries
Character customization
Live events with game designers
Merch
Stretching the idea globally.
Writers: Daniel Kovalev & Noah Brown
Designer: Logan Tanaka