Diablo IV - Art of Darkness

Award: One Show Shortlist


To launch Diablo IV for more than just gamers, we leaned into something everyone could huddle around—the game’s cinematic beauty.

By taking over New York’s underground and creating a Diablo x MoMA exhibit, we allowed everyone to experience the hell-drenched artistry of the game.


OOH











Luring victims
from above ground







and into the
pits of New York.
 





Character customization to share on social.





Diablo x MoMA Exhibit 


Interactive galleries Character customization Live events with game designers  




MERCH

 






Stretching the idea globally







Writers: Daniel Kovalev & Noah Brown
Designer: Logan Tanaka