Diablo IV - Art of Darkness
Award: One Show Shortlist
To launch Diablo IV for more than just gamers, we leaned into something everyone could huddle around—the game’s cinematic beauty.
By taking over New York’s underground and creating a Diablo x MoMA exhibit, we allowed everyone to experience the hell-drenched artistry of the game.
OOH
Luring victims
from above ground
and into the
pits of New York.
Character customization to share on social.
Diablo x MoMA Exhibit
Interactive galleries Character customization Live events with game designers
MERCH
Stretching the idea globally
Writers: Daniel Kovalev & Noah Brown
Designer: Logan Tanaka